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Marc Lore, Jet.com and Walmart
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- 0:00Amazon set out to crush this man's
- 0:01company. He sold it to them, walked
- 0:03away, built another one, and sold that
- 0:05for 3.3 billion. Marc Lore grew up in
- 0:07Staten Island. In 2005, he co-founded
- 0:09diapers.com. Fast, [music] cheap, free
- 0:11shipping, a warehouse full of robots. By
- 0:132010, it was doing $300 million a year.
- 0:16Then Amazon noticed. Amazon cut diaper
- 0:18prices by 30%, [music]
- 0:19then launched Amazon Mom with free
- 0:21shipping on top. Insiders calculated
- 0:23Amazon was losing $100 [music] million
- 0:25in a single quarter just on diapers.
- 0:27Lore's company couldn't raise money
- 0:29against that. No November 2010, he sold
- 0:31to Amazon for $545 [music] million.
- 0:33Amazon shut diapers.com down 7 years
- 0:35later. Lore left in 2013. In 2015, he
- 0:38launched jet.com,
- 0:39>> [music]
- 0:40>> an online store built to beat Amazon on
- 0:41price. 1 year in, Walmart bought it for
- 0:44$3.3 billion,
- 0:45the [music] biggest e-commerce deal ever
- 0:47at the time. He ran Walmart's online
- 0:49business for 4 years. Today, he runs
- 0:51Wonder, which bought Grubhub for $650
- 0:53million. The man Amazon squeezed out has
- 0:55sold companies for nearly $4 [music]
- 0:57billion.
- 0:58Follow Vibe Economies for more.
Original publication and evidence scope
Original YouTube title: “Amazon set out to crush his company. He sold it to them, then beat them.”. The original title may contain claims not confirmed by this companion.
Upload date, duration and captions were retrieved from the public YouTube record on 2026-10-16. Dates are day-level, not an asserted exact upload time. Market values, audience totals and references to “today” belong to the original publication context.
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