Vibe Wire / Watch / Short companionFounder-story archive · 2026-09-28 · 48 seconds
Odeo and Twitter Watch the original Short, follow its timestamped caption record and see the source-review scope below.
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Read the caption record (24 lines) 0:00 Apple killed his company in one [music] 0:01 keynote. This is Ev Williams. He'd 0:03 already sold Blogger to Google. Then he 0:05 built Odeo, a podcast platform, in 2005. 0:07 Then Steve Jobs [music] walked on stage, 0:09 June 2005. Podcasts built into iTunes, 0:12 free. [music] Odeo was dead in one 0:14 sentence. Investors, employees, a 0:16 product nobody needed. Most founders 0:18 shut down. He bought the investors out 0:20 [music] with his own money. Then he 0:21 looked at his side project. An engineer 0:23 named Jack Dorsey had built a way to 0:24 send short messages [music] to everyone 0:26 at once, 140 characters. They called it 0:28 Twitter, no vowels. Nobody understood 0:30 it. Then South by Southwest. It tripled 0:32 [music] in a week. Then every newsroom. 0:34 Then every president. 2022, Elon Musk 0:37 paid 44 billion for it. He'd walked away 0:39 years [music] before. Apple ended Odeo 0:41 in a sentence. What survived it is worth 0:43 44 billion. Follow Vibe Economies for 0:46 more. Original publication and evidence scope Original YouTube title: “Apple killed his startup in one keynote. It became Twitter.”. The original title may contain claims not confirmed by this companion.
Upload date, duration and captions were retrieved from the public YouTube record on 2026-10-16. Dates are day-level, not an asserted exact upload time. Market values, audience totals and references to “today” belong to the original publication context.