Warren Buffett and Berkshire Hathaway
Video, timestamped captions and an explicit research status.
Prime and creator brands
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Timestamped caption record
Automatically generated captions, reproduced as a record of the video—not as independently verified reporting. Timestamp links open the relevant point on YouTube.
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- 0:00Two YouTubers who used to fight each
- 0:01other, launched a drink together. It
- 0:03sold over a billion dollars, then it
- 0:06crashed. Logan Paul and KSI boxed each
- 0:09other in 2018 and 2019.
- 0:11>> [music]
- 0:11>> Millions watched. In January 2022, they
- 0:14launched Prime, a hydration drink. Kids
- 0:16queued outside supermarkets. Bottles
- 0:18resold online for many times the price.
- 0:21Some schools banned [music] it. By 2023,
- 0:24Prime had passed 1.2 billion dollars in
- 0:26sales. [music]
- 0:27Then the hype faded. Lawsuits followed
- 0:30over caffeine and chemicals. [music] In
- 0:32early 2024, UK sales fell by half.
- 0:35Shelves that once sold out, [music] now
- 0:37stayed full. Hype can launch a product.
- 0:39It can't keep it on the shelf.
- 0:41>> Follow Vibe Economies for more.
Original publication and evidence scope
Original YouTube title: “Prime sold $1.2B. Then the hype faded.”. The original title may contain claims not confirmed by this companion.
Upload date, duration and captions were retrieved from the public YouTube record on 2026-10-16. Dates are day-level, not an asserted exact upload time. Market values, audience totals and references to “today” belong to the original publication context.
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