Zepto and its founders
Video, timestamped captions and an explicit research status.
Josh Wardle and Wordle
Watch the original Short, follow its timestamped caption record and see the source-review scope below.
Timestamped caption record
Automatically generated captions, reproduced as a record of the video—not as independently verified reporting. Timestamp links open the relevant point on YouTube.
Read the caption record (22 lines)
- 0:00He built a game as a gift for his
- 0:01partner. The New York Times paid seven
- 0:03figures for it. Josh Ward is a software
- 0:05engineer in Brooklyn. He makes a word
- 0:07game for Palak Sha who loves word
- 0:09puzzles. Six tries [music] to get one
- 0:11fiveletter word. Green means right
- 0:13letter, right place. Yellow means right
- 0:16letter, wrong place. Palak narrows
- 0:1812,000 words down to about 2,500. In
- 0:21October [music] 2021, he puts it online.
- 0:24No ads, no app, one puzzle a day. By
- 0:27November 1st, [music]
- 0:2890 people playing. Then players start
- 0:31sharing their little grids of colored
- 0:32squares. 300,000 players. Then 2 million
- 0:35in a week. [music] On January 31st,
- 0:382022, the New York Times buys for a
- 0:41[music] price in the low seven figures.
- 0:43A gift for one person played by
- 0:45millions. Follow Vibe Economies for
- 0:47more.
Original publication and evidence scope
Original YouTube title: “A gift for his partner. The NYT paid 7 figures.”. The original title may contain claims not confirmed by this companion.
Upload date, duration and captions were retrieved from the public YouTube record on 2026-10-16. Dates are day-level, not an asserted exact upload time. Market values, audience totals and references to “today” belong to the original publication context.
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