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Founder-story archive · · 55 seconds

Emma Grede and Skims

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Timestamped caption record

Automatically generated captions, reproduced as a record of the video—not as independently verified reporting. Timestamp links open the relevant point on YouTube.

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  1. 0:00Everyone knows Kim Kardashian's
  2. 0:01shapewear brand.
  3. 0:02>> [music]
  4. 0:02>> Almost nobody knows the co-founder who
  5. 0:04built it.
  6. 0:06Emma Grede grew up in East London.
  7. 0:08>> [music]
  8. 0:08>> She built a marketing agency, then a
  9. 0:10denim brand, Good American, with Khloe
  10. 0:13Kardashian.
  11. 0:14>> [music]
  12. 0:14>> In 2019, she co-founded Skims with Kim
  13. 0:17Kardashian and her [music] husband, Jens
  14. 0:20Grede.
  15. 0:21Shapewear in shades for every skin tone
  16. 0:23and sizes for more bodies. The first
  17. 0:26drop sold out. Then loungewear,
  18. 0:29underwear, [music]
  19. 0:30Team USA's Olympic uniforms, stores
  20. 0:33across America. [music]
  21. 0:35In 2025, Skims raised $225 million
  22. 0:39at a $5 billion valuation, on track for
  23. 0:43a billion [music] in yearly sales.
  24. 0:45She's the operator behind the famous
  25. 0:47name,
  26. 0:48Emma Grede. Remember her.
  27. 0:51>> Follow Vibeconomy for more.
Original publication and evidence scope

Original YouTube title: “The co-founder behind Skims' $5B brand”. The original title may contain claims not confirmed by this companion.

Upload date, duration and captions were retrieved from the public YouTube record on 2026-10-16. Dates are day-level, not an asserted exact upload time. Market values, audience totals and references to “today” belong to the original publication context.

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